Amazon is testing a new service on its shopping site which allows users who are not able to understand what they exactly want to buy, with automated recommendations which will help them find it. The latest service Scout offers shoppers to like or dislike a product with a thumbs up or a thumbs down. For instance, customers are looking for a bookshelf he or she can give a thumbs up to a colonial bookshelf and a thumbs down to an urban style bookshelf depends on what you like or dislike you can choose.
As we all know Amazon is a leading e-commerce company in the USA and has long been criticised for using machine learning technology. Yet it has given space to e retailers like Stitch Fix and Bonobos who offer a more personalized experience. Apart from this Instagram and Pinterest has used a large amount of Amazons data which has proved beneficial in turning their social networks into fledgling commerce sites.
Scout the newest service on offer by Amazon currently caters to home furniture, kitchen, and dining products, women’s shoes, home decor, patio furniture, lighting and bedding. Amazon plans to add more categories to it like clothing and handbags.
Amazon spokesperson talking about the current developments in an email said – “This is a new way to shop, allowing customers to browse millions of items and quickly refine the selection based solely on visual attributes.”
He further writes “Amazon uses imagery from across its robust selection to extract thousands of visual attributes for showing customers a variety of items so they can select their preferences as they go.”
The service has been launched but Amazon has not yet promoted the service officially yet. Already customers are stumbling upon various categories to realise about the latest service. Some of the listing on Amazon you may see a grey box which says “SCOUT | Style explorer”, this takes you to the site. In another case you may witness the Amazon page
looking for light fixtures, the link for Scout is on the bar at the top, in between “Shop by Room” and “Shop by Style.” Once you are on this page you will get to see, a blue box which says, “start liking now.”
The latest service seems to focus on collecting a more personalised information related to the customers likes and dislike moving away from the traditional search which involves a collection of generalised data. With Scout, Amazon is trying to free users from the need to use words to describe what they wish to shop and make their shopping experience based on more visual categories.