Competition in the smartphone segment has increased over the years and Samsung is feeling the heat. Samsung is currently going through a tough time and if heavily hoping the latest Samsung Galaxy S10 to bring it out of this slump. Apart from this to take on its depleting Indian market share will be introducing the somewhat designed in quick time smartphones the Samsung Galaxy M series later by the end of January.
While speaking with Reuter company’s Senior Vice President, Asim Warsi said the Samsung Galaxy M series is designed for Indian millennial consumers and will be launched in India before they are rolled out to other countries. Galaxy M will be made available via Samsung as well as Amazon India websites.
Though the Asim Warsi did not disclose too much of the specs said the phones would be priced between 10000 to 20000 INR (approx $142 to $284) and will come with features like powerful battery capacity and fast charging which generally are not associated with budget smartphones.
Rumors suggest that the Galaxy M10, M20, and M30 will be powered by the latest mid-tier Exynos 7-series chips, feature “waterdrop” notch displays similar to the OnePlus 6T. It will also consist of at least one model which will have a huge 5,000mAh battery.
In recent years Chinese brands like Xiaomi and Vivo are posing a serious competition for Samsung. With the entry of these low priced quality smartphone, Samsung is setting its sight on India, its favored hunting ground. Currently, Samsung is placed second behind by 22%, hope to pull back with the latest offering and bring back customers preferring to buy cheaper Chinese smartphones. This theory works for Samsung or not is rather too early to predict.
Do let us know will you be willing to buy a Samsung smartphone reasonably priced with powerful battery over a Chinese smartphone.
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