Samsung has been aggressive with its product launches in the last few months practically in every price segment. With the Samsung Galaxy Note 9 released in India today, it is already preparing to introduce a new upper mid range smartphone – Galaxy A8 Star.
DJ Koh, Samsung Mobile Chief said the company has changed its strategy with respect to the mass and mid-price phones and bring in innovation across all its smartphone range and not just its premium range.
India is one of the key markets for Samsung and holds great expectation when it comes to introducing 5G and Internet of Things(IoT) technology-driven devices in the near future as the next phase of growth for the company. There is already an intense battle going on for Indian market leadership between Samsung and Xiaomi.
Samsung Will Introduce more Mid-Range Smartphones in Q4 2018
Samsung chief Mr. Koh has already given indications about the companies changed plans with respect to introducing features to all its mid-range phones and not limiting them to just the premium smartphones.
He furthers added – “This October-December, we will launch new products which will be differentiated in features, functions, and technologies, regardless of whether (these are) flagship or not,”
Along with this, the company is also engaging extensively with its distributor partners in India.
Earlier today Samsung released its premium smartphone Galaxy Note 9 in India. The phone is available exclusively via Flipkart and Samsung Online stores at a price of Rs 67900 for the base model. You can also buy the phone via Airtel bundled offer on its online store.
Samsung Excited about the 5G prospects
Samsung is excited about the 5G prospects in India, Mr. Koh said the deployment of 5G will bring a lot of opportunities for the company. He said – “When 5G comes, we will need to look at the smartphone business differently. ‘Smart things’ will be at the center when 5G comes into play…we are very excited about the 5G era.”
He confirmed about Samsung engaging with the government and other partners in India in various areas like smart cities, education and healthcare and its intention to “not just be a global company operating in India but to be an Indian company”.
He also admitted to the stiff competition in the Indian Smartphone market. With reference to this, he said the company “isn’t just waiting and watching” but is aggressively working to offer the best products packed with India-relevant innovation to customers here.
India is one of the worlds largest smartphone markets and is a fiercely competitive one. Here the mass and mid-price range devices account for the lion’s share of the market. Research carried out by IDC, there has been a growth of 20% in smartphone shipments to 33.5 million unit in the June quarter 2018 in India. Xiaomi leads the tally with a shipment of 10 million units and 29.7% share, followed by Samsung 23.9% share (8 million units) and Vivo with 12.6% share (4.2 million units).
There has been another research conducted by Counterpoint Research suggested in the same quarter Samsung was the leader with a 29% share of the Indian smartphone market, followed by Xiaomi with 28% share.