According to a tweet by Decenter on Jan 10, Google has blacklisted keywords mentioning Ethereum(ETH) on its advertising platform Google Ads.
The official Google ads account responded to the tweet saying the cryptocurrency exchanges targeting the United States and Japan can be advertised on the platform where the currencies which target other countries might have been the reason for the ad rejection.
According to Yahoo news, a group of developers at Decent who were doing smart contract security audits noticed the error message when trying to use the “ethereum development services” and “ethereum security audits” keywords.
We are seeing a hard stop on Google Ads containing "Ethereum" as the keyword in the last two days. Is anyone else noticing the same change? Where there any new policy changes introduced @GoogleAds? #ethereum pic.twitter.com/P5XMGphdiV
— Decenter (@DecenterTeam) January 10, 2019
Google Ads’ official reply to the above tweet was
“Although we wouldn’t be able to preemptively confirm if your keyword is eligible to trigger ads, we’d recommend that you refer to the ‘Cryptocurrencies’ section of our policy on Financial products and services.”
Decenter posted on Reddit an open query about the alleged Ethereum about the alleged Google Ads policy changes.
The team responded to this saying – “Any of the keywords that contain “ethereum” in our campaigns are no longer showing ads as of January 9th and are now reporting the following error.”
In its Reddit post, Decenter further explained how they tested keywords for “ethereum smart contract audits” and “eos smart contract audits” and found that only the EOS-referenced keyword showed ads.
Google had banned all cryptocurrency-related advertising of all types in June 2018, according to a recent update to their financial policy.
Later however Google announced in September 2018 to change the policy in October. Again allowing some crypto businesses to advertise on it platform. Which in fact allow cryptocurrency exchanges ads only in the United States and Japan.
According to Cointelegraph, the Bitcoin (BTC) wallet provider Samourai Wallet had to be disabled some of its security features in order to be able to continue to distribute its software on Google’s Play store.
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