Flipkart, India’s largest e-commerce marketplace has in a move to expand its market share focusing on small towns. The retailer will be focusing on finding solutions to reach its customers belonging to small towns besides its strong customers base located in metro cities. Flipkart site has kicked off a month-long program for its top executives who will meet customers to collect feedback on ideas to help drive the “next phase of growth“.
Flipkart site has already crossed the 100 million customer mark earlier and believes the next phase of growth will be another 100 million customers coming from small towns across the country.
The company is celebrating its 10th anniversary along with its employees which also include Executive Officer Kalyan Krishnamurthy. As part of this celebration, they will all visit customer’s homes across India, especially those from tier II, III and IV towns.
Krishnamurthy said – “Customers are at the heart of everything we do, which is why all our work in the past decade was done to simplify and bring value to our customer’s life. As we dedicate this month to our customers, we would like to get to know them better by personally interacting with them.”
Flipkart has always been known for its tradition where its executives have to meet customers in person. Sanchin Bansal and Binny Bansal have always been known to annually meet customers homes and make deliveries of products during its ‘Big Billion Days’ sale.
Flipkart along with its subsidiaries like Myntra and Jabong share around 70 percent of overall fashion market in India. These numbers are self-proclaimed by Flipkart and Amazon totally disagrees with it.
There has been a huge increase in sales related to customers from smaller towns. E-commerce companies market share is growing in segments with high-profit margins like fashion. Not only Flipkart but, Amazon is also betting big on online fashion and has launched two private labels – Symbol and Myx.
Last year during the Diwali sale Amazon confirmed to have around 90 percent of all pin codes in the country. This ensured it was able to cover all parts of India for distribution to meet the existing demand.
Amazon has plans to serve customers outside large metros by continuing to grow infrastructure. This move has already absorbed over half of all its investments in the country so far.
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