Influential accounts on Facebook will soon need to verify themselves with Facebook. Under the new rules Facebook pages which have a large fan following will need to verify their country location or else they will be banned from publishing new posts, the company announced on Friday.
The new rule is implemented from today itself, accounts will be notified by Facebook. Once such accounts are flagged by Facebook they will need to go through the additional authorization process. Such account holders will get a weeks time to provide proof confirming their location by activating location services on their phones and enable two factor authentication on the account.
The whole verification process will allows users to view the country where the page admins are located on any given page. Speaking about the latest move Facebook’s director of product marketing, Emma Rodgers, said its sole intention was to make it even harder for a person to administer a page with a fake account.
There has been no clarification about the exact number of page audience that will trigger the additional review. Though Rogers says for now the company will focus on accounts who the audience is primarily in the US. Apart from this certain types of accounts will be exempted from the rule. For example : Pages which have worked with Facebook and are already verified ie (Sales team which works directly with the company)
It seems more likely similar rule will be implemented in the coming week with Instagram as well according to Facebook.
The current development from Facebook is an attempt to curb the rise in the number of pages trying to spread misinformation. Earlier Facebook implemented tools which allowed users to view ads on a given page has run. This feature will be depreciated in an attempt to avoid a similar situation where
Russia-backed accounts mounted an influence campaign to meddle in U.S. elections.
The current move from Facebook will be successful in limiting the reach of pages run by fake accounts that it hasn’t already detected.
It’s not clear when or if the social network could expand these new rules to pages outside the U.S., but Rodgers says the company plans to learn from the initial process before moving forward in other places.