Over the years Samsung has increased its presence in the Indian market and is currently one of the leading brands in the country. Samsung Opera House which is the company’s largest retail store in India. Samsung is known for a large number of consumer electronic products. Samsung has flourished not just as a company which deals in selling products across India but now it is an export hub which manufactures many of its products in India. The company already has the largest mobile factory in the world in Noida, which started in July this year. Samsung continuing the tradition has opened a largest retail store worldwide called Samsung Opera House in Bengaluru today. The store itself is an iconic building which has been restored and renovated over an area of 33,000 square feet. It is a colonial Opera House property on Brigade Road. The site took a period of over two years to transform into a grand center. This will be a first of its kind in India to display its innovative products and services.
Samsung has something similar to the Samsung Opera House in the form of the Samsung 837 in New York. The whole property is spread across two floors and displays a range of products, services, and experiences from Samsung and its subsidiaries. If you are in love with Samsung products this is the one place to visit where you get to discover, experience, and buy Samsung products. The site further described that the ground floor is reserved for the Galaxy smartphones, tablets, and wearables. Also, you can find curved monitors and speaker from Samsung and Harman, which is one of its subsidiaries on the ground floor. Here you will also be able to try gamified VR fitness experiences powered by Samsung’s Gear Fit. The top floor is dedicated to home and kitchen appliances from Samsung. The TV section appears to be like a living room, offering a realistic experience to the consumers when they visit the shop. There is also a theatre zone, which is made up of the best media consumption devices by Samsung. There is news about customers being able to book the space for viewing movies with their family members, details about the same are scarce though.
The Samsung Opera House also has an after sales section for its handheld devices. Though Samsung has been publishing a lot about IoT and Artificial Intelligence there is not much on display at the moment, perhaps in the near future, you may get to see this as well.
Samsung plans to use the Samsung Opera House more than just a place to shop around. It has plans to conduct several events in the future based on fitness, photography, cooking, music, start-ups, stand-up comedy, gaming, and more all the year round. Making it more of a place for young people to hang around.